'SM town COEX artium' that SM entertainment opened as the complex cultural space at the COEX located in Samsung-dong, Seoul on January 14th, has become popular as the new attraction for Korean wave.
This building as the complex cultural space covers about 8,000m² of space, 6th floor and sums up all contents of SM entertainment for character shop, studio, hologram musical and concert hall, etc. This space is decked on each level such as 'welcome zone' of the 1st floor, a celebrity shop 'SUM' of the 2nd floor in which fancy goods like T-shirts, hats and so on are being sold. There's no separate admission fee. This space holds everything of idols attached to SM like the mannequin posted at Choigangchangmin' and Younoyoonho’ photos of TVXQ and T-shirts carved images of Exo members.
▲ the 2nd floor of SM town
There is a glass hall on the 3rd floor displaying hundreds of trophy which singers belonged to SM have got up to now. Various kinds of trophy fascinate visitor's eyes. Especially, on this floor, there is 'SM town studio' as the virtual space and experiential space for education where SM' singers have been trained and music videos have been made. This studio has been operating with advance reservations and is so popular that users who doesn't reserve at least a months ago cannot use it.
The tour program to this studio is available 3 times a day and 10 persons per 1 session. Participating persons of a package program that can experience 1 day singer limits to 5 persons a day. Participants of this package program can make his/her own album through recording after taking vocal and choreography training, hair makeup, etc. like a real singer.
▲ the 3rd floor of SM town
'SM town library cafe' on the 4th floor was decorated as 'fan-friendly space'. This cafe sells Exo's cake, Girl's generation's ice cream and so on with some beverages like coffee and displays albums of artists belonged to SM. Especially, dessert menu, such as Shinee's macaroon and, f(X)'s cupcakes, etc. collaborated with album concepts and characters of artists affiliated to SM under famous dessert brands in Korea, catches visitors' attention. And visitors of this cafe can take a comfortable rest and LP recoding 10 songs selected among sound sources of SM town as his/her own collection.
▲ the 4th floor of SM town
SM art theater is placed on the 5th and 6th floor. SM entertainment most confidently stands for this theater. As the first flexible theater in Korea, audiences of this theater can enjoy hologram musicals and shows of SM artists through 14K ultra high definition pictures implemented by using 40m-long supersized facade surrounding 3 sides and 14 units of high definition projects.
▲ the 5 th floor of SM town
SM town theater has a total of 800 seats. In showing hologram musical, only 333 seats of 534 seats on the 5th floor can be used. According to the theater, all seats have been sold out almost everyday after opening. Japanese and Chinese audiences account for over 80% of all. Some Japanese fans are reportedly to take one-day trip to Korea only to watch this musical.
▲ the 6th floor of SM town
<How to visit this space>
1. at the Hongik university station> transfer to subway line 2> exit 6 after getting off at Samsung station
2. After the extension section of subway line 9 on March 28th will be opened, Gimpo airport station of Incheon airport railroad> transfer to subway line 9> get off at Bongunsa station
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